How much does a mobile billboard ad cost?
When you’re considering using mobile billboard advertising, one of the first questions you ask is: “What’s the mobile billboard cost going to be?” Understanding this number helps you plan your budget, weigh potential returns, and compare with other media.
In Canada, mobile billboard cost is highly variable — it depends on route, duration, city traffic, truck type, creative support, and whether the campaign is exclusive or shared. Some industry data show mobile LED truck campaigns starting at as low as CAD $180 per hour or around CAD $2,500 per day, though more typical rates for high-traffic markets reach CAD $600 to CAD $1,800 per day.
To make sense of mobile billboard cost:
Hourly or daily rentals are common because the mobile asset moves through multiple locations — you’re paying for reach, flexibility and movement.
Route location matters: more traffic, more visibility = higher cost.
Duration matters: shorter campaigns may cost more per day than longer-term bookings because you’re compressing exposure.
Content and production can add to the total cost: mobile billboard cost is not just the vehicle rental, but also design, creative, tracking/reporting and sometimes permits.
In short: mobile billboard cost is lower than many premium static or digital billboards in major markets — but you still need to budget smartly and choose the right campaign structure if you want strong results.
Mobile Billboard Rates
Let’s explore typical mobile billboard rates and what you can expect to pay depending on options and market.
Typical rate scenarios
Entry-level or smaller market mobile billboard campaigns: CAD $180-$300 per hour.
Daily rentals in mid- to large Canadian markets: CAD $600-$1,800 per day.
Weekly or longer campaigns: discounted rate per day can apply, depending on commitment, location and exclusivity.
Shared mobile billboard campaigns (multiple advertisers on same truck) will cost less per advertiser but also give less share of voice.
Add-ons: custom routes, GPS tracking, creative support, high-traffic event zones — all increase mobile billboard cost.
Sample rate table
| Campaign type | Approximate rate | Key benefit |
|---|---|---|
| Hourly mobile billboard | CAD $180-$300/hour | Short-term promos, localized reach |
| Daily mobile billboard | CAD $600-$1,800/day | Full-day coverage in high-traffic areas |
| Weekly mobile billboard | ~CAD $3,000-$10,000/week | Extended reach, cost efficiency |
| Shared mobile billboard | Lower cost per slot | Budget-conscious, moderate exposure |
Comparative Billboard Advertising Rates in Canada
Here is a comparative overview of outdoor advertising costs in Canada across different companies
| Company | What They Offer | Comparing Billboard Advertising Options | Weak Points of Competitors |
|---|---|---|---|
| Xposed Media (Edmonton / Alberta) | Mobile LED truck advertising by the hour, day, or week. Transparent pricing: from $300/hour (min. 6 hours). | • True flexibility — pay only for what you need. • Full control of routes, timing, and creative content. • Transparent rates build trust and accessibility for local businesses. | • Focused on Alberta (currently expanding). • 6-hour minimum may not suit very short campaigns. |
| BM Outdoor Media (Edmonton / Alberta) | Static and transit ads from $2,500/month minimum. | • Perfect for short-term or seasonal promotions without large upfront costs. • Focused on high-impact urban routes that deliver measurable local reach. | • Requires monthly contracts and larger budgets. • Limited flexibility and route customization. |
| Grow More Tech Group / Mobile LED Trucks | LED billboard trucks across Canada; approx. $180/hour or $2,500/day. | • Transparent, public pricing (hourly packages) versus variable quotes. • Full control over routes and scheduling for Edmonton-focused campaigns. | • Daily pricing less flexible and more expensive. • Pricing not fully transparent; users must request quotes. |
| Rolling Box Media / Accent Media Corp. | Static or mobile displays; rates available only on request. | • Strong local expertise in Edmonton and Alberta for optimized routing. • Clear, accessible pricing information that builds client trust. | • Hidden pricing discourages quick comparison. • Broader coverage but less optimization for Edmonton routes. |
Key Observations & What to Tell Users
Mobile vs fixed formats: The mobile truck format (like Xposed Media or ILUM) offers flexibility, often priced hourly or daily, which can be more accessible for targeted campaigns compared to large fixed boards requiring monthly contracts.
Location matters: Rates vary significantly by route, traffic volume, exclusivity. The higher the traffic and exclusivity, the higher the rate.
Hourly/daily flexibility: Xposed Media’s hourly model ($300/hr) is a differentiator for advertisers wanting flexibility and testing.
Fixed board benchmarks: Fixed OOH boards in Edmonton start at ~$2,500/month for small formats; for prime size formats the cost is higher. These benchmarks help show value in mobile as a cost-effective alternative.
Impression metrics: Some providers (Impact Billboards) publish impressions and CPM data (e.g., ~$1.05–1.33 per thousand impressions) which helps convince advertisers of ROI.